TasterLab was founded with one simple idea: to make it as easy as possible for people to try something new and discover what they love doing. Cities all over the world are bursting with amazing things to do, but ironically with so much going on it can be difficult to escape the 9-5 routine and know what to do! TasterLab aims to fix this conundrum by offering discounted tasters of experiences, expert advice and feedback from other Tasterers in the Lab, so that it’s as easy as possible for people to take the first step and discover new hobbies and passions.

TasterLab works by distributing the lowest cost samples or 'tasters' (up to 100% off), by distributing online e-vouchers to be redeemed with quality, local service providers, allowing users to easily try multiple activities to help them work out what they enjoy doing. Additionally, TasterLab offers expert guides for each hobby it promotes as well as user reviews from other tasterers in the Lab. After the initial trial TasterLab helps users keep going with their chosen activity and make new discoveries by offering follow on deals, allowing further earning potential for affiliates.

TasterLab is not a daily deal site and the deals promoted have been structured with the merchant so that they can run for a long period of time. TasterLab works with quality, small businesses (currently in the London area) to provide heavily-discounted taster classes for an eclectic mix of experiences - everything from capoeira to French lessons to kite surfing.

More information